The bridge between business and creativity.

Creative automation and creative operations consulting for advertising agencies and in-house creative teams in MENA, the Americas and Europe.

I bridge the business world with the creative world, using AI automation and process, for future agencies that run on creative process, not busywork.

97.5%

Task-time reduction. Creative execution cut from 40 minutes to 1 minute through automation.

57%

More on-time delivery across 5 Eastern Hub regions.

~52

Multi-channel projects a month: Digital, D/OOH, Film, CRM, Web.

Eastern Hub markets managed across Australia, APIO, India, Korea, Japan, MENA & South Africa.

Eastern Hub: one delivery hub covering Japan, Australia, Singapore, India, South Africa and MENA, run across multiple time zones.

2021to Present

Automate with AI, and run creative operations alongside the studio.

AI & Creative Operations Leader
Accenture Song MENA, Dubai

AI and scripts replace repetitive creative tasks.
Managed Australia, Korea, Japan, Taiwan, India, MENA and South Africa across multiple time zones.
Live dashboards guide leadership decisions.

Accenture Song showreel. A team effort: not everything you see here is my work.

2015to 2021

Run the studio and the delivery engine behind it.

Creative Operations Director
Spark44 MENA, Dubai
Bold, Brave & Honest Award winner 2021

2013to 2015

Find solid ground. Solidify delivery.

Projects Manager
M&C Saatchi, Splash Worldwide
Abu Dhabi

Consulting

Creative automation for agencies.

I help advertising and marketing agencies, and in-house creative teams, automate repetitive production with AI and run creative operations that scale.

Creative automation
AI and scripts that replace repetitive production tasks. One client task went from 40 minutes to 1.
Creative operations
Studio set-up, workflows and a delivery rhythm that holds across markets.
AI adoption
Practical tooling and training so creative teams use AI every day.
Delivery intelligence
Live dashboards that guide leadership decisions.

Working with agencies in MENA, the Americas and Europe.

Discuss a project

Education

PhD, Building a Culture of Kindness: The Role of Leadership in UAE Workplaces UCAM, Spain2028

M.Phil., Management UCAM, Spain2023

MBA, Operations University of Northampton, UK2014

Diploma, Internet Technology & Design LIT&R, UK1999

Credentials

Lean Six Sigma Green BeltScrum MasterPRINCE2 PractitionerIBMI Operations & StrategyAgentic AI, Stanford HAIAdobe Creative Suite SpecialistCreative Automations360° Campaign Planning & Delivery